Who We Are & Client List

identity intelligence®

YOU. Only Better.®

208 Maple Rd.
Suite #17
East Aurora, NY 14052

(716) 562-8484


We use the art and science of identity intelligence® to help teens, young adults, and adults live great lives: emotionally, relationally, academically, and vocationally. Discover your greatest inner assets and unleash your full potential professionally, personally, and spiritually.


We work with professionals and their teams to unleash maximum personal and inter-personal potential. Statistics show that people are most motivated, invested, and productive when they operate in a principled culture. We help professionals align institutional metaphors, values, beliefs, and attitudes in the hearts and minds of the employees. We help leaders implement character-centric leadership (creativity, sincerity, excellence, determination, graciousness, loyalty, dependability, etc).

We help with Emotional Intelligence (understanding and managing self and relationships) as well as identity intelligence™ (understanding one’s innate talents -- as well as one's blind spots, limitations, and potential derailers). Leading from reality empowers leaders to obtain, distribute, and manage, personal and institutional resources in a way that maximizes their team.

We do this through speaking, training, facilitating, creative problem solving, project management, team building, executive coaching, middle-management coaching, and group coaching. We also help leaders shape culture by creating corporate Coaching Universities and Leadership Universities.

YOU. Only Better.™ empowers leaders by creating customized coaching tools in organizations. From the needs assessment, to the tool creation, to strategies, to implementation – we help professionals build highly effective, efficient, and motivated teams and individuals.


Personal leadership coaching and life-coaching are effective tools for leaders at all levels to bring about personal and professional performance improvements. Coaches add value by helping clients address immediate, pressing needs. Coaches also add value by helping clients to look beyond the immediate to identify opportunities for improvement that are less obvious but often equally important.

Our comprehensive, customized approach to leadership-coaching, life-coaching, and executive-coaching allows our coaching clients to do both. We focus our coaching approach on two key elements – the change process and change levers. We help our coaching clients initiate and sustain an effective change process – understanding the drivers behind the change, identifying performance goals, measuring performance gaps, developing and implementing action plans, and monitoring progress.

Throughout the coaching process, we also supply customized coaching tools and coaching training. These resources not only empower the leader to leverage personal efficiency and effectiveness, but these coaching tools also provide the leader with resources to leverage change and productivity in their followers.


We have been privileged to service over 150 institutions and have coached thousands including: non-profits, private, public, educational, fortune 500, and religious organizations.

Akron United Methodist Church

Alcohol and Drug Dependency Services, Inc.
Amazon Vending Services
American Society for Quality
AMKO Service Company
API Heat Transfer
ARC Advocate Resources Community Genesee County
ARC Advocate Resources Community Orleans County
ARC Advocate Resources Community Wyoming County
Asbury Theological Seminary
Ascension Industries
Athletes In Action
Back to Basics
Barnabus Foundation
Belfast UMC
BETC Buffalo Employment Training Center
Big Tree Wesleyan Church
Billy Graham Evangelical Association
Boy Scouts of America Niagara Frontier Council
Buffalo Place, Inc.
Buffalo State College
Buffalo Teachers
Buffalo Tours
Caneadea UMC
Canisius College
Cape International, Inc.
Catholic Charities
Chamber of Commerce
Character Council of WNY

Choma Highschool, Zambia Africa
Christian Central Academy
City of Batavia, NY
Columbus McKinnon
Community Covenant Church of Rhode Island
Community Services for the Developmentally Disabled
Cooper Turbo Compression
Decor Painting Company
East Aurora Wesleyan Church
Embassy Capital Group
Evans Bank
Ever-green Architects
Frontier Science
Gateway-Longview Foundation
Genesee Community College
Global Partners
HFMA Healthcare Financial Management Association
Hindu Cultural Society
Hodgson Russ LLP
Horizon Health Services
Houghton College
ICON Design
Innovative Placements
Institute for Supply Management

Invisionit LLC
Java Insurance Agency
Jericho Road Family Practice
Kingdom Bound

Kaleida Health
Leadership Buffalo
Leadership In Action
Leadership Wyoming
Lexington Christian Academy
Liberty Partnerships Program
Little Country Auctions
Livingston County DOSS
Lockport Alliance Church
Lutheran Church Synod
Mabel Danahy Inc

M&T Bank
Marshall Data Solutions
McGard, Inc.
McGreevy Coaching
Medaille College

Merchant's Mutual
Meritain Health
MetLife Securities
MOVI Youth Group (The Chapel)

NCCC Niagara Community College
New Era Cap
New Horizons CLC
New Life International Relief
New York State Department of Education
New York State Troopers
Niagara Blower Company
Northwestern Frontier Association
NY Association of Psychiatric Rehabilitation Rights
NYS Education Department
Pathways For Success
Pathways for Veterans
People Inc.

Phoenix Frontier Inc.
Pioneer Camp
PKI Power Tools
Praxair, Inc.
Project Management Institute
Quality PC Training
Renovation Church
RITCO inc.
Roswell Park Cancer Institute

Rotary Club (East Aurora)
RV Rhodes Consulting
Ryan Dick Real Estate
Samaritan Pastoral Counseling
Seneca Nation of Indians
Set Free Leaders Inc.
SIM-TEC Sudanese Interior Mission
Spirit of Niagara Tours
Technical Sales Development
The Chapel

The Colad Group
The Vine
TMP Technologies
Today's Living Hope
Tools 2 Transform

Transformation Alliance
Trinity Leadership Inc.

Try-It Distributing
United Church of Christ
University at Buffalo
University at Buffalo School of Social Work
Village Church
Wendt Corporation
Wesleyan World Missions
Westminster Economic Initiative
West Side Ministries (Buffalo)
White Buffalo Kenpo
WNY Professional Development Consortium
World Hope International
Wyoming County Chamber of Commerce
Wyoming County Community Hospital
XCEL Leadership Center